Ever been handed a business card before? This might have been given by maybe an acquaintance, friend, workmate who has a side income generating project or by a business person while at a corporate function.
Suzan is a news writer and reporter working in a reputable News firm. What makes her unusual is that during the breaks at an office, she is seen moving about with a round basket selling confectioneries, basically cakes.
She goes on to distribute her business cards to her workmates just in case they need confectionery products for both home use, small parties and even for big weddings. Once in a while, depending on the season of festivities, Suzan receives calls for orders from the people she distributed the business cards.
Importance of business cards
Suzan’s example shows how business cards are very important for every business person, product and service provider out there in a sense of getting customers for their products and services.
Business cards market one’s business in a way. The person who received the business card may not require the service themselves, but might recommend the business to a person they know are in need of that particular service or product. This helps grow the customer base of the business cards owner.
How language translation affects business cards?
We can agree however that a business card given to a person who is foreign to the language in which it is written might as well be called useless. This is because the business card will not fully carry out the owner’s intended purpose and the effect desired on the person who received it. So what should be done about this?
Translation comes in here. If the business cards are translated to more languages so as to suit the languages of the different people receiving them. Here the business card will definitely have a positive impact on the person who has received it because they will read and understand the details written on it in the language they understand best.
· English
· French
· Spanish
· Portuguese
· Italian
One should, however, be very careful when translating the business cards. It would be advisable to hire professional translators to translate the business cards for purposes of accuracy. This is because most of the professional translators speak the specific important languages as their mother tongues and, therefore, translate within context